Tuesday, February 09, 2010

The Tim Tebow Ad: Was it Worth the Hype?

Chalk one up for pro-life advocates. The much talked about Super Bowl ad featuring Tim Tebow and his mother said nothing of abortion and was relatively tame. Unless, of course, you account for the nice hit that Timmy put on his mama. But more on that in second.

Had pro-choice organizations not made such a fuss about the commercial in the weeks leading up to the Super Bowl it is likely that it would have gone relatively unnoticed. This is a good reminder that it's good to actually see something before we protest it. We Christians are notorious for boycotting things we know nothing about which naturally peaks others' curiosity and brings more attention to things we wanted others to ignore in the first place! Some even said that if they hadn't heard anything about the Tebow ad beforehand that they might have thought it was some kind of weird eHarmony ad while viewing it. You can view the ad below. Please click here if the player doesn't show up.

Because such a stink was made about a commercial that ended up being pretty unmemorable, it ended up bringing much more attention to the pro-life cause. To be fair, there was a sizable portion of those that objected to the ad because it was sponsored by Focus on the Family and not because of the content. That is understandable. There are many that view Focus as an organization that is more focused more on what goes on in other peoples' bedrooms than the family. In the end, the Tebow ad was not political and was family-focused.

However, there are some that looked for anything to find fault with the Tebow spot. The president of the National Organization for Woman (NOW), Terry O'Neill said this:
"I am blown away at the celebration of the violence against women in it," she said. "That's what comes across to me even more strongly than the anti-abortion message. I myself am a survivor of domestic violence, and I don't find it charming. I think CBS should be ashamed of itself."
If Ms. O'Neill thinks that commercial glorified domestic violence then I really wonder if she is thinking clearly. What I'm ashamed of is that suctioning out a baby's skull while it is in its mother's womb is fine by O'Neill whereas an obviously light-hearted commercial bothers her. I wonder if she was equally troubled by the well-received Snickers commercial in which Betty White also gets tackled.

These types of comments are evidence that NOW knows that it is losing ground in the moral debate around abortion and it is desperate. This innocuous 30 second commercial generated a national discussion about abortion and the pro-life message was the one that won out. Although Focus on the Family couldn't have fully anticipated the attention this would receive, I'm sure they're happy that the protesters only increased the awareness of their message. Celebrate family. Celebrate life.


Brandon7221 said...

Great expose on the commercial and its hype. I'm posting a link to this blog on our website


and our Facebook page.


Linda P. said...

I can't say I agree that the commercial is a "celebration of violence against women" but perhaps the message could have been different. I'm guessing, Scott, if one of your boys (as big as Tim Tebow) ran and knocked down your wife, you might be a little peeved.

scottmcrocker said...


Of course if one of my kids (or anyone, for that matter) knocked down my wife in real life I would be angry and deal with that matter personally. But this was a commercial which Mrs. Tebow gladly participated in.

What I find interesting is that many of the same people that brought up the violence towards women objection about the commercial are the same ones that disagreed with the ad in the first place before they had even seen it.

It feels like they were embarassed by their overaction and looked for something else to criticize. It is ironic, though, that advocates of the pro-choice position (which as I understand it is the right of a woman to do as she wishes with her body) would fault a woman that willingly chose to get tackled in a commercial. I mean, it is her body.

And we know in this case that she didn't really get tackled. It was a stand-in or maybe even CGI. My point is that a consistent pro-choice position would seem to say that she should be able to do whatever she wants and it is not for others to fault her for it.

I just get the feeling that the abortion conversation went in a direction that some didn't like so they attempted to redirect the dialogue and, in doing so, have further marginalized their view from those that might be on the fence.

I am all for dialogue on this issue but those that make these types of ridiculous claims are not likely to find an audience. In my opinion, it is no different than those that have claimed that a Teletubby is gay or God only sends natural disasters to places where they don't live. After a while, no one takes them seriously and they lose whatever listening they may have had in the first place.