Had pro-choice organizations not made such a fuss about the commercial in the weeks leading up to the Super Bowl it is likely that it would have gone relatively unnoticed. This is a good reminder that it's good to actually see something before we protest it. We Christians are notorious for boycotting things we know nothing about which naturally peaks others' curiosity and brings more attention to things we wanted others to ignore in the first place! Some even said that if they hadn't heard anything about the Tebow ad beforehand that they might have thought it was some kind of weird eHarmony ad while viewing it. You can view the ad below. Please click here if the player doesn't show up.
Because such a stink was made about a commercial that ended up being pretty unmemorable, it ended up bringing much more attention to the pro-life cause. To be fair, there was a sizable portion of those that objected to the ad because it was sponsored by Focus on the Family and not because of the content. That is understandable. There are many that view Focus as an organization that is more focused more on what goes on in other peoples' bedrooms than the family. In the end, the Tebow ad was not political and was family-focused.
However, there are some that looked for anything to find fault with the Tebow spot. The president of the National Organization for Woman (NOW), Terry O'Neill said this:
"I am blown away at the celebration of the violence against women in it," she said. "That's what comes across to me even more strongly than the anti-abortion message. I myself am a survivor of domestic violence, and I don't find it charming. I think CBS should be ashamed of itself."If Ms. O'Neill thinks that commercial glorified domestic violence then I really wonder if she is thinking clearly. What I'm ashamed of is that suctioning out a baby's skull while it is in its mother's womb is fine by O'Neill whereas an obviously light-hearted commercial bothers her. I wonder if she was equally troubled by the well-received Snickers commercial in which Betty White also gets tackled.
These types of comments are evidence that NOW knows that it is losing ground in the moral debate around abortion and it is desperate. This innocuous 30 second commercial generated a national discussion about abortion and the pro-life message was the one that won out. Although Focus on the Family couldn't have fully anticipated the attention this would receive, I'm sure they're happy that the protesters only increased the awareness of their message. Celebrate family. Celebrate life.