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"Unhappy kids are more likely to become materialistic than children who are happy with their lives, a new study from the Netherlands suggests."
Children who were less satisfied with their lives do become more materialistic over time, but only when they are frequently exposed to advertising," said study lead author Suzanna Opree. "Advertising seems to teach children that possessions are a way to increase happiness."
It's a significant finding because research with adults suggests that materialistic children may become less happy later in life, said Opree, a research associate at the University of Amsterdam School of Communication Research. The study, published online August 20 and in the September print issue of Pediatrics, involved 466 children in October 2006 and October 2007.
The researchers advise parents to help kids focus on other sources of happiness, such as love, friendship and play. Intervening early might prevent a cycle of unhappiness and materialism in adulthood, study author Opree said.""And he [Jesus] said to them, “Take care, and be on your guard against all covetousness, for one's life does not consist in the abundance of his possessions.” ~ Luke 12:15 (ESV)