Its founder, Noel Biderman, really doesn't see a problem with what he's doing and thinks he's only providing a service for something that's in demand. But, of course, he doesn't quite feel the same if things struck close to home for him. Look what he says in a TIME magazine article:
"Humans aren't meant to be monogamous," [Biderman] says. So would this free-thinking CEO mind if his own wife used his site? "I would be devastated," he says."It is no big news that there is a lot of money to be made in sin. And with sites like the aforementioned now available on mobile devices, it makes cheating all the easier. The homepage on the website boasts that you can "Join free & change your life today. Guaranteed!" I'm sure that those that will use this site have their lives changed but I doubt it is for the better. It may be free but it sure is costly.
The CEO of the company enjoys getting rich off of other peoples' broken marriages but admits he wouldn't want his wife to become a member of his own website. With as much good that is offered on the Internet it's sad that there is so much more garbage that leads to destroyed lives. A fulfilled life will not be found through sites that promote cheating and marital unfaithfulness. So if you're struggling in your marriage, I encourage you to visit this site instead.
(Thanks to Breaking Free for bringing this to my attention.)